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Feather River CRM
http://www.feather-river-crm.org/
Outreach & Public Awareness Campaign


Location:   Plumas National Forest                                                                        

Sponsors:  Feather River CRM

Project Type: Education

Est. Cost:  $43,668             Amount Funded:  $33,668 Minority Funding; May 2005

Est. Start Date:  7/1/2005          Est. End Date: 8/30/2006

Project Description: 
The proposed Feather River Watershed Public Awareness Campaign is a concerted effort to bring water quality and watershed-related information into the homes and minds of residents of the Feather River Watershed.  By engaging landowners, educators, students and community members in multiple formats for learning about watershed issues, improved understanding and increased participation in stewardship activities will result over time.

Project Goals/Objectives:
Goal 1
:  Increase citizens’ capacity to make informed decisions about their behavior that affects water quality and related watershed issues.
               Objective 1a
:  Sponsor a community watershed festival that encourages stewardship and celebration of the Feather River watershed.
               Objective 1b:  Write three articles for local newspapers with watershed or water quality related themes.
               Objective 1c:  Develop three advertisements for local newspapers that focus on watershed or water quality related themes.
Goal 2:  Provide educational publications and materials that tell the story of watershed processes and restoration efforts as well as identify ways citizens can improve water quality in the Feather River Watershed.
               Objective 2a:  Create a full-color 20”x24” illustrative poster of the Feather River Watershed with information about watershed processes, natural and cultural history, significant features, and ways to keep the watershed healthy.
               Objective 2b:  Develop a booklet (or series of three brochures) for landowners that demonstrate watershed restoration techniques with diagrams and before/after pictures.
               Objective 2c:  Create water quality awareness and stewardship information for local communities by developing education outreach materials (brochure, bookmark and bumper sticker).
               Objective 2d:  Develop an identifiable icon and tag line that will become associated with stewardship of the Feather River Watershed.

Project Activities:
October 2005 – March 31, 2006:
Provide materials and presenters for Headwaters Festival (October 8 and 9, 2005; developed draft information brochure for landowners &community members. Excerpt from 9/28/05  Article in Feather River Bulletin
April 2006 – June 2006: Continued work on development of a Feather River Watershed information brochure; worked with graphic designer on the illustrative watershed map. The timeline for completing the educational brochures and map has been extended. Outreach/education activities included: hands-on insect booth featuring close up viewing of live aquatic insects at the Quincy Children’s Faire; community storm drain stenciling project in Portola in which 51 storm drains were stenciled; and another close up look at aquatic insects & their adaptations was featured at the Sierra Valley Birds, Barns and BBQ.
         
          Expenditures through September 2006: $10,792.51
          2006 Annual Progress Report

 

 

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